Evaluation: How did you attract/address your audience?

A device that I have employed that is commonly used in the thriller genre is the use of enigma codes. After the antagonist corners his victim, the shot fade cuts to the victim lying dead on the floor which causes a sense of intrigue in the audience as to how and why he has killed her. The conversation between the two detectives was purposely made to be vague to the audience through them referencing 'it's got to be the same guy' and what the significance of the lotus necklace is to them. Having these questions left unanswered makes the audience want to continue watching to find out. As my target audience includes males in the teenage/young adult bracket, having the two protagonists be around their same age attracts them more to the film as it gives them a sense that they are more connected to the film, especially as these people around their age have obviously risen to some sort of prominence in the form of detectives.

In terms of marketing and advertising, my aim would be to have a large scale cross-media campaign to reach the largest audience possible. This would include trailers to be shown furing advertising breaks on popular channels among my target audience such as SkySportsNews and Channel4 and E4. They would also be shown in cinemas before films similarly in the thriller genre to further attract my target audience. Audio trailers could also be used for radio. Posters, such as on public transport, and billboards would also be effective. Hopefully the film could be promoted through interviews with cast members or features on the film a few weeks before it's release to build up hype around the film and allow possible audience members to feel more connected with the characters. In recent years the creation of web pages in facebook or myspace for example has risen to prominence because of their popularity. As such websites are popular among my target audience, a web page like this may bring more attention to the film as a means of viral advertising, especially due to the nature of the sites where friends pass on links to other friends.