Wednesday, 28 April 2010

Evaluation: What kind of media institution might distribute your film and why?

The media institution that would distribute my film would be a film studio, of which there are three kinds.

The first type would be a hollywood studio such as Warner Bros or Universal. These kind of studios would grant a large budget to the film which would make attracting the elite of actors to the film easier and would also mean a very large advertising campaign accross not only the USA but most of the western world aswell. State of the art CGI effects would also be avaliable for use if needed. These studios tend to bring large amounts of media coverage to the film regardless of it's quality.



Another type would be a British film studio such as Film4 Studios. This kind of studio would grant an average sized budget for the film and would create a good advertising campaign accross the UK, but probably not the rest of the world, although British based films have been known to earn critical success overseas. Well known British actors would be cast for the film. The size of the studio would also mean they would be more likely to give more creative control to the films creators and offer less interference which would be likely in a hollywood film studio.



The last type are Art House/Independant film studios. They tend to only distribute films that strongly distort normal film conventions and do not not offer much mainstream appeal. The budget would be fairly small with access to predominantly unknown or emerging actors and as such there wouldn't be much of a media campaign behind it.

Overall the type of studio I would choose would be a hollywood studio because of the resources it would bring to the movie and also the more or less assured guarantee of it getting box office success. This is despite the fact that with a British film studio there is perhaps a greater likelihood of the film maintaining a sense of integrity. When members of my target audience were asked they chose the hollywood studio because they felt it would allow them to find it more entertaining due to the presence of big name actors and resources such as extravagant sets and CGI effects.

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